Development capacity in a highly-competitive market
At the beginning of the 2000s the company decided to turn to the Mass Market Retailers, starting contacts with a local brand (Alì spa); from that moment on, the company started to be known and appreciated in the market, getting new brands among its clients every year.
At the moment, the company is mostly collaborating with the Mass Market Retailers; besides GRUPPO ALI’, FAMILA, GRUPPO ASPIAG (DESPAR, EUROSPAR, INTERSPAR), IPER, UNES, TOSANO, PENNY MARKET. The company also exports part of its production abroad, to Europe (Germany, Switzerland, France) and to non-EU countries (Japan, Hong Kong); it also collaborates with the wholesale fruit and vegetable markets of Treviso, Padova, Mestre, Verona, Vicenza and Milano, yet this business is limited to fixed price sales and pre-ordered products.
The market is highly competitive: besides the local competitors, the area around the town of Pernumia is traditionally suited to the cultivation of asparagus and a lot of farm businesses and farmers’ cooperative work on it; there are other producers located in the typical areas of the asparagus cultivation (Veneto, Trentino and other Italian regions, but these regions usually only produce the green asparagus). The competitive advantage, besides differentiating the product, mainly consists of the superior quality: guaranteed by both the different production techniques and by the characteristics of the soil.